Investigating the influence of social exclusion on persuasion by a virtual agent

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4 Citaten (Scopus)
18 Downloads (Pure)

Samenvatting

Persuasive agents may function as a tool to induce changes in human behavior. Research has shown that human-likeness of such agents influences their effectiveness. Besides characteristics of the agent, other characteristics may also have strong influences on persuasive agents’ effectiveness. One such characteristic is social exclusion. When people feel socially excluded, they are more sensitive to social influence. In two studies, we investigated this effect in a human-agent interaction. Results show stronger behavior changes for socially exclusion compared to social inclusion. This effect seems stronger for females than for males.
Originele taal-2Engels
TitelPersuasive Technology : 9th International Conference, PERSUASIVE 2014, Padua, Italy, May 21-23, 2014. Proceedings
RedacteurenA. Spagnolli, L. Chittaro, L. Gamberini
Plaats van productieCham
UitgeverijSpringer
Pagina's191-200
ISBN van geprinte versie9783319071268
StatusGepubliceerd - 2014
Evenement9th International Conference on Persuasive Technology (PERSUASIVE 2014) - Padua, Italië
Duur: 21 mei 201423 mei 2014
Congresnummer: 9

Publicatie series

NaamLecture Notes in Computer Science
Volume8462
ISSN van geprinte versie0302-9743

Congres

Congres9th International Conference on Persuasive Technology (PERSUASIVE 2014)
Verkorte titelPERSUASIVE 2014
LandItalië
StadPadua
Periode21/05/1423/05/14
AnderInternational Conference on Persuasive Technology

Citeer dit

Ruijten, P. A. M., Ham, J. R. C., & Midden, C. J. H. (2014). Investigating the influence of social exclusion on persuasion by a virtual agent. In A. Spagnolli, L. Chittaro, & L. Gamberini (editors), Persuasive Technology : 9th International Conference, PERSUASIVE 2014, Padua, Italy, May 21-23, 2014. Proceedings (blz. 191-200). (Lecture Notes in Computer Science; Vol. 8462). Springer.