Introducing an online mobile channel in a multichannel environment: the cross-channel effects between the newly introduced online mobile channel and existing channels.

U. Konus, J. Li

Onderzoeksoutput: Hoofdstuk in Boek/Rapport/CongresprocedureConferentiebijdrageAcademic

Originele taal-2Engels
TitelProceedings of the 34th ISMS Marketing Science Conference, 7-9 June, 2012, Boston, USA
RedacteurenS. Srinivasan, P. Kaufmann
StatusGepubliceerd - 2012
Evenementconference; 34th INFORMS Marketing Science Conference; 2012-06-07; 2012-06-09 -
Duur: 7 jun. 20129 jun. 2012

Congres

Congresconference; 34th INFORMS Marketing Science Conference; 2012-06-07; 2012-06-09
Periode7/06/129/06/12
Ander34th INFORMS Marketing Science Conference

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