Interconnected channels: competitive cross-channel effects of the introduction of a new online channel

Onderzoeksoutput: Hoofdstuk in Boek/Rapport/Congresprocedure › Conferentiebijdrage › Academic

Originele taal-2	Engels
Titel	Proceedings of the 42nd European Marketing Academy (EMAC), 04-07 June, 2013, Istanbul, Turkey
Redacteuren	S. Sezgin, E. Karaosmanoglu, A.B. Elmadag Bas
Pagina's	-102
Status	Gepubliceerd - 2013

Citeer dit

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title = "Interconnected channels: competitive cross-channel effects of the introduction of a new online channel",

author = "J. Li and U. Konus and F. Langerak and M.C.D.P. Weggeman",

year = "2013",

language = "English",

pages = "--102",

editor = "S. Sezgin and E. Karaosmanoglu and {Elmadag Bas}, A.B.",

booktitle = "Proceedings of the 42nd European Marketing Academy (EMAC), 04-07 June, 2013, Istanbul, Turkey",

}

Interconnected channels: competitive cross-channel effects of the introduction of a new online channel. / Li, J.; Konus, U.; Langerak, F. et al.
Proceedings of the 42nd European Marketing Academy (EMAC), 04-07 June, 2013, Istanbul, Turkey. uitgave / S. Sezgin; E. Karaosmanoglu; A.B. Elmadag Bas. 2013. blz. -102.

Onderzoeksoutput: Hoofdstuk in Boek/Rapport/Congresprocedure › Conferentiebijdrage › Academic

TY - GEN

T1 - Interconnected channels: competitive cross-channel effects of the introduction of a new online channel

AU - Li, J.

AU - Konus, U.

AU - Langerak, F.

AU - Weggeman, M.C.D.P.

PY - 2013

Y1 - 2013

M3 - Conference contribution

SP - -102

BT - Proceedings of the 42nd European Marketing Academy (EMAC), 04-07 June, 2013, Istanbul, Turkey

A2 - Sezgin, S.

A2 - Karaosmanoglu, E.

A2 - Elmadag Bas, A.B.

ER -