Innovation, corporate strategy and cultural context : what is the mission for international business communication?

J.M. Ulijn, D. O'Hair, M.C.D.P. Weggeman, G. Ledlow, H.T. Hall

Onderzoeksoutput: Bijdrage aan tijdschriftTijdschriftartikelAcademicpeer review

32 Citaten (Scopus)

Samenvatting

A global economy requires business organizations to cultivate their international holdings by respecting the national differences of their host countries and coordinating efforts for rapid innovation. In this essay we first review relevant literature in the areas of communication and innovation and explore how efforts toward innovative practices are directly related to globalism and business strategy. We then focus on issues associated with national culture, corporate culture, and professional culture that are relevant to strategies for researching business communication in global contexts. Finally, we suggest directions for future work.
Originele taal-2Engels
Pagina's (van-tot)293-316
TijdschriftJournal of Business Communication
Volume37
Nummer van het tijdschrift3
DOI's
StatusGepubliceerd - 2000

Vingerafdruk

Duik in de onderzoeksthema's van 'Innovation, corporate strategy and cultural context : what is the mission for international business communication?'. Samen vormen ze een unieke vingerafdruk.

Citeer dit