Influence of travel advice, pricing and environmental awareness on route choice behavior of car users: results of a stated choice experiment

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Increasingly travel information systems, especially in-car navigation systems, provide travellers real-time and personalized travel information/advice and feedback on environmental consequences of choices (e.g., CO2 emission). Tailored travel advice and increased awareness of environmental consequences of travel options offer new opportunities for traffic and travel demand management. To utilize the opportunities, however, it is crucial to have a better understanding of travellers tendencies to comply with travel advice and the trade-offs they make between various individual objectives (such as travel time, convenience, comfort), prices and environmental consequences. In this paper, we present the design and results of a stated choice experiment that was conducted to address this question focusing on route choice behaviour of car users under varying contextual settings (e.g., trip purpose, time window) and conditions of travel advice, pricing schemes and feedback on environmental burden. A representative sample of the Dutch population of 209 individuals participated in the experiment that was held on-line in June of 2010. The results reveal the relative influences of travel advice, price incentives and awareness of environmental consequences.
Originele taal-2Engels
TitelProceedings of the Bivec-Gibet Transport Research Day, May 25, 2011
RedacteurenE. Cornelis
Plaats van productieNamur, Belgium
Pagina's496-507
StatusGepubliceerd - 2011

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