If not today, maybe tomorrow? An investigation of consumers postponing behavior to product innovations

Jan A. Millemann, Sven Heidenreich, Aron Perenyi

Onderzoeksoutput: Hoofdstuk in Boek/Rapport/CongresprocedureConferentiebijdrageAcademicpeer review

Originele taal-2Engels
TitelProceedings of the 31st Annual Australian and New Zealand Academy of Management (ANZAM) Conference
StatusGepubliceerd - 2017
Extern gepubliceerdJa
Evenement31st Annual Australian and New Zealand Academy of Management (ANZAM) Conference - Melbourne, Australië
Duur: 5 dec. 20178 dec. 2017

Congres

Congres31st Annual Australian and New Zealand Academy of Management (ANZAM) Conference
Land/RegioAustralië
StadMelbourne
Periode5/12/178/12/17

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