Identifying potential use of emerging neighbourhood mobility hubs using behavioural modelling

Neighbourhood mobility hubs may play an important role in mitigating the impact of passenger cars on climate change and urban public space. As a relatively new concept, academic research on the user potential of neighbourhood mobility hubs is so far limited. This research aims to identify which user groups are likely to adopt services offered by a neighbourhood mobility hub. A survey was distributed in the Netherlands (N=298), an Exploratory Factor Analysis (EFA) executed and a Latent Class Cluster Analysis (LCCA) estimated. Four distinctive groups of intended users are uncovered. Two of the clusters have intentions to use neighbourhood mobility hubs. Two other clusters do not (yet) intend to use neighbourhood mobility hubs. The clusters indicate that people who currently already travel more by sustainable modes (train or (e-)bicycle) are more likely to be adopters of neighbourhood mobility hubs than the traditional car users. In practice, this may limit the positive effect of hubs or even increase car use. However it could also facilitate those travelling sustainably to do so for longer as additional shared modes become available to them via hubs. Limitations and directions for further research are discussed.