@inproceedings{6369966129ff4d248acee192f31ec854,
title = "How do Consumers Perceive New Products? Evidence from a Functional Magnetic Resonance Imaging (fMRI) Study",
author = "Millemann, {Jan A.} and Sven Heidenreich and Martin Reimann and Christoph Krick",
year = "2018",
language = "English",
booktitle = "Proceedings of the 2018 NeuroPsychoEconomics Conference",
note = "2018 NeuroPsychoEconomics Conference : From behavior to processes: Perspectives from neuroscience, economics, and psychology ; Conference date: 24-05-2018 Through 25-05-2018",
}