Going behind the scenes of brand management practice: how Trappist breweries say they're non commercial while retaining brand relevance

A. Lindgreen, M. Beverland, M. Vink

Onderzoeksoutput: Hoofdstuk in Boek/Rapport/CongresprocedureConferentiebijdrageAcademicpeer review

Originele taal-2Engels
TitelProceedings for the Conference of the Society for Marketing Advances
RedacteurenB.T. Engelland
Plaats van productieSan Antonio, Texas
UitgeverijSMA
StatusGepubliceerd - 2005
Evenementconference; Conference of the Society for Marketing Advances; 2005-11-02; 2005-11-05 -
Duur: 2 nov 20055 nov 2005

Congres

Congresconference; Conference of the Society for Marketing Advances; 2005-11-02; 2005-11-05
Periode2/11/055/11/05
AnderConference of the Society for Marketing Advances

Citeer dit

Lindgreen, A., Beverland, M., & Vink, M. (2005). Going behind the scenes of brand management practice: how Trappist breweries say they're non commercial while retaining brand relevance. In B. T. Engelland (editor), Proceedings for the Conference of the Society for Marketing Advances San Antonio, Texas: SMA.