Previous research has shown that we recognize our trustworthy selves easier than our non-trustworthy selves. In the current research, we investigated whether people trust a virtual agent that resembles them more than a facially dissimilar agent. In an experiment, we presented participants with either a facially similar or a facially dissimilar agent. Trust was measured with questionnaires and with three different behavioral measures. Results suggest that participants liked and trusted a facially similar agent more than a facially dissimilar agent. The increase in liking and trust was due to self-other overlap. However, on the behavioral measures, they did not make more risky choices. Facial similarity can therefore serve as a cue to increase trustworthiness, but future research should focus on how to change trust behavior.
|Titel||Proceedings of the 13th International Conference on Autonomous Agents and Multiagent Systems (AAMS), 5-9 May 2014, Paris, France|
|Status||Gepubliceerd - 2014|
|Evenement||13th International Conference on Autonomous Agents and Multiagent Systems - St. Pual, Verenigde Staten van Amerika|
Duur: 6 mei 2013 → 10 mei 2013
|Congres||13th International Conference on Autonomous Agents and Multiagent Systems|
|Land||Verenigde Staten van Amerika|
|Periode||6/05/13 → 10/05/13|