EyeClouds: A Visualization and Analysis Tool for Exploring Eye Movement Data

Michael Burch, Alberto Veneri, Bangjie Sun

Onderzoeksoutput: Hoofdstuk in Boek/Rapport/CongresprocedureConferentiebijdrageAcademicpeer review

7 Citaten (Scopus)

Samenvatting

In this paper, we discuss and evaluate the advantages and disadvantages of several techniques to visualize and analyze eye movement data tracked and recorded from public transport map viewers in a formerly conducted eye tracking experiment. Such techniques include heat maps and gaze stripes. To overcome the disadvantages and improve the effectiveness of those techniques, we present a viable solution that makes use of existing techniques such as heat maps and gaze stripes, as well as attention clouds which are inspired by the general concept of word clouds. We also develop a web application with interactive attention clouds, named the EyeCloud, to put theory into practice. The main objective of this paper is to help public transport map designers and producers gain feedback and insights on how the current design of the map can be further improved, by leveraging on the visualization tool. In addition, this visualization tool, the EyeCloud, can be easily extended to many other purposes with various types of data. It could be possibly applied to entertainment industries, for instance, to track the attention of the film audiences in order to improve the advertisements.
Originele taal-2Engels
TitelProceedings of the 12th International Symposium on Visual Information Communication and Interaction, VINCI 2019
SubtitelVINCI 2019, Shanghai, China, September 20-22, 2019
Plaats van productieNew York NY United States
UitgeverijAssociation for Computing Machinery, Inc
Pagina's8:1-8:8
ISBN van elektronische versie9781450376266
ISBN van geprinte versie978-1-4503-7626-6
DOI's
StatusGepubliceerd - 20 sep 2019
Evenement12th International Symposium on Visual Information Communication and Interaction - Shanghai, China
Duur: 20 sep 201922 sep 2019
https://dl.acm.org/doi/proceedings/10.1145/3356422

Publicatie series

NaamACM International Conference Proceeding Series

Congres

Congres12th International Symposium on Visual Information Communication and Interaction
Verkorte titelVINCI 2019
Land/RegioChina
StadShanghai
Periode20/09/1922/09/19
Internet adres

Vingerafdruk

Duik in de onderzoeksthema's van 'EyeClouds: A Visualization and Analysis Tool for Exploring Eye Movement Data'. Samen vormen ze een unieke vingerafdruk.

Citeer dit