Exploring the power of qualitative comparative analysis : replication a study on accelerating new product development study

Onderzoeksoutput: Hoofdstuk in Boek/Rapport/CongresprocedureConferentiebijdrageAcademicpeer review

Originele taal-2Engels
TitelAMA Winter Educators Conference 2010: Marketing Theory and Applications, February 19-22, New Orleans, USA
RedacteurenM.K. Brady, M.D. Hartline
Plaats van productieNew Orleans
UitgeverijAmerican Marketing Association (AMA)
Pagina's340-341
ISBN van geprinte versie978-1-61738-427-1
StatusGepubliceerd - 2010
Evenementconference; The Winter Marketing Educators' Conference 2010; 2010-02-19; 2010-02-22 -
Duur: 19 feb. 201022 feb. 2010

Publicatie series

NaamAMA Educators Proceedings
Volume21

Congres

Congresconference; The Winter Marketing Educators' Conference 2010; 2010-02-19; 2010-02-22
Periode19/02/1022/02/10
AnderThe Winter Marketing Educators' Conference 2010

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