@inproceedings{4ac597e6c5ba4e1bb89560a0b1c593d7,
title = "Exploring the power of qualitative comparative analysis : replication a study on accelerating new product development study",
author = "A. Ordanini and E.J. Nijssen and F. Langerak",
year = "2010",
language = "English",
isbn = "978-1-61738-427-1",
series = "AMA Educators Proceedings",
publisher = "American Marketing Association (AMA)",
pages = "340--341",
editor = "M.K. Brady and M.D. Hartline",
booktitle = "AMA Winter Educators Conference 2010: Marketing Theory and Applications, February 19-22, New Orleans, USA",
note = "conference; The Winter Marketing Educators' Conference 2010; 2010-02-19; 2010-02-22 ; Conference date: 19-02-2010 Through 22-02-2010",
}