Exploring Heuristics Underlying Pedestrian Shopping Decision Processes : An application of gene expression programming

W. Zhu, H.J.P. Timmermans

Onderzoeksoutput: Hoofdstuk in Boek/Rapport/CongresprocedureConferentiebijdrageAcademicpeer review

3 Downloads (Pure)

Samenvatting

Most analytical pedestrian behavior researches use utility-maximizing models and have paid less attention to models based on alternative behavioral theories such as bounded rationality. Consequently, there is a lack of deeper explorations into the decision processes of pedestrians. This lack of such alternative models may also be the result of inappropriate methods to estimate such models. For this reason, the paper first introduces a modeling platform GEPAT which has the GEPAT which has the ability to estimate parallel functions using a multi-gene-sectional chromosome structure and to facilitate building models using processors emulating simple decision mechanisms. The going-home decision of pedestrians in Wang Fujing Street is taken as an example to illustrate the use of GEPAT. The most important conclusion from a comparison of the MNL, hard cut-off, soft cut-off and hybrid model is that the satisficing heuristic fits better to the problem structure, at least in this case, than the utility-maximizing rule does. This example also shows the flexibility of GEPAT as a modeling toolbox and the power of estimating complex models.
Originele taal-2Engels
TitelInnovations in Design & Decision Support Systems in Architecture and Urban Planning, Heeze (The Netherlands), July 2006
RedacteurenJ.P. Leeuwen, van, H.J.P. Timmermans
Plaats van productieDordrecht
UitgeverijSpringer
Pagina's121-136
ISBN van geprinte versie978-1-4020-5059-6
StatusGepubliceerd - 2006
EvenementInternational Conference on Innovations in Design & Decision Support Systems in Architecture and Urban Planning), July 4-7, 2006, Heeze, The Netherlands - Heeze, Nederland
Duur: 4 jul 20067 jul 2006

Congres

CongresInternational Conference on Innovations in Design & Decision Support Systems in Architecture and Urban Planning), July 4-7, 2006, Heeze, The Netherlands
LandNederland
StadHeeze
Periode4/07/067/07/06
AnderInternational conference on Innovations in Design & Decision Support Systems in Architecture and Urban Planning

Vingerafdruk Duik in de onderzoeksthema's van 'Exploring Heuristics Underlying Pedestrian Shopping Decision Processes : An application of gene expression programming'. Samen vormen ze een unieke vingerafdruk.

Citeer dit