Exploring Business Process Design Alternatives Through a Business Model Lens

Organizations acknowledge that focusing on operational efficiency is insufficient to respond to disruptive forces and advances in digital technologies. Hence, business process management (BPM) needs to become more innovation-driven and capitalize on opportunities related to new products, services, and business models. Despite recent contributions, more research is required to strengthen the BPM capabilities of organizations in this direction. Following the design science research paradigm and situational method engineering, we develop a method to explore process design alternatives to support the implementation of a business model during its innovation. In this research-in-progress paper, we present the initial version of our method. With this research, we aim to contribute to explorative BPM by demonstrating how processes can support organizations in proactively creating value by enabling business model innovation. Our work also contributes to business model research and practice by providing actionable guidelines to implement a business model through the design of processes.