We advance theory of how founder identity affects business model design during new venture creation and contribute to the cognitive perspective on business models. We look at business model design as a longitudinal process involving a variety of cognitive work that is co-shaped by the founder identity work. Based on an in-depth nine-year process study of a single venture managed by three founders, we observed that a novelty-centered business model design resulted from cognitive work co-shaped by founder identity construction and verification processes. Yet, more remarkably, we noted that founder identity verification decreased over time and observed a process that we labelled “identity-business model decoupling”. It meant that the founders did not alter their founder identity but, over time, attentively grew self-aware and mindfully disengaged negative identity effects to design an effective business model. Our results provide a dynamic view on founder identity imprinting on ventures’ business models, and contribute to the identity, business model, and entrepreneurship literatures.
|Titel||Business Models and Cognition|
|Redacteuren||Kristian Sund, Robert J. Galavan, Marcel Bogers|
|Uitgeverij||Emerald Group Publishing Ltd.|
|ISBN van geprinte versie||9781839820632|
|Status||Gepubliceerd - 30 nov 2020|
|Naam||New Horizons in Managerial and Organizational Cognition|