Effects of paid, owned and earned touchpoint experiences on consumer purchase, use and satisfaction

J. Li, U. Konus, E.K. Macdonald, H.N. Wilson, F. Langerak

Onderzoeksoutput: Hoofdstuk in Boek/Rapport/Congresprocedure › Conferentiebijdrage › Academic

Originele taal-2	Engels
Titel	Proceedings of the 36th INFORMS Marketing Science Conference, July 11-13, 2014, Atlanta, USA
Redacteuren	D. Bowman, M. Lewis, D. Schweidel
Status	Gepubliceerd - 2014

Citeer dit

@inproceedings{d2ca4099a6604ca2bd55cb27a56387ac,

title = "Effects of paid, owned and earned touchpoint experiences on consumer purchase, use and satisfaction",

author = "J. Li and U. Konus and E.K. Macdonald and H.N. Wilson and F. Langerak",

year = "2014",

language = "English",

editor = "D. Bowman and M. Lewis and D. Schweidel",

booktitle = "Proceedings of the 36th INFORMS Marketing Science Conference, July 11-13, 2014, Atlanta, USA",

}

Effects of paid, owned and earned touchpoint experiences on consumer purchase, use and satisfaction. / Li, J.; Konus, U.; Macdonald, E.K. et al.
Proceedings of the 36th INFORMS Marketing Science Conference, July 11-13, 2014, Atlanta, USA. uitgave / D. Bowman; M. Lewis; D. Schweidel. 2014.

Onderzoeksoutput: Hoofdstuk in Boek/Rapport/Congresprocedure › Conferentiebijdrage › Academic

TY - GEN

T1 - Effects of paid, owned and earned touchpoint experiences on consumer purchase, use and satisfaction

AU - Li, J.

AU - Konus, U.

AU - Macdonald, E.K.

AU - Wilson, H.N.

AU - Langerak, F.

PY - 2014

Y1 - 2014

M3 - Conference contribution

BT - Proceedings of the 36th INFORMS Marketing Science Conference, July 11-13, 2014, Atlanta, USA

A2 - Bowman, D.

A2 - Lewis, M.

A2 - Schweidel, D.

ER -