Diffusion with social reinforcement: The role of individual preferences

E.M. Mas Tur, P. Zeppini, Koen Frenken

Onderzoeksoutput: Bijdrage aan tijdschriftTijdschriftartikelAcademicpeer review

16 Citaten (Scopus)

Samenvatting

The debate on diffusion in social networks has traditionally focused on the structure of the network to understand the efficiency of a network in terms of diffusion. Recently, the role of social reinforcement has been added to the debate, as it has been proposed that simple contagions diffuse better in random networks and complex contagions diffuse better in regular networks. In this paper, we show that individual preferences cannot be overlooked: complex contagions diffuse better in regular networks only if the large majority of the population is biased against adoption.
Originele taal-2Engels
Artikelnummer022302
Aantal pagina's9
TijdschriftPhysical Review E
Volume97
Nummer van het tijdschrift2
DOI's
StatusGepubliceerd - 6 feb. 2018

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