Diffusion with social reinforcement: The role of individual preferences

E.M. Mas Tur, P. Zeppini, K. Frenken

Onderzoeksoutput: Bijdrage aan tijdschriftTijdschriftartikelAcademicpeer review

5 Citaten (Scopus)


The debate on diffusion in social networks has traditionally focused on the structure of the network to understand the efficiency of a network in terms of diffusion. Recently, the role of social reinforcement has been added to the debate, as it has been proposed that simple contagions diffuse better in random networks and complex contagions diffuse better in regular networks. In this paper, we show that individual preferences cannot be overlooked: complex contagions diffuse better in regular networks only if the large majority of the population is biased against adoption.
Originele taal-2Engels
Aantal pagina's9
TijdschriftPhysical Review E
Nummer van het tijdschrift2
StatusGepubliceerd - 6 feb 2018


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