Determinants of the use of mobile phone applications and sport watches among runners: implications for marketing strategies

M.A. Janssen, S.B. Vos, A.C. Brombacher, J. (Jeroen) Scheerder

Onderzoeksoutput: Bijdrage aan congres › Abstract › Academic

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Originele taal-2	Engels
Aantal pagina's	3
Status	Gepubliceerd - 2015
Evenement	European Sport Management Conference - Aviva Stadium, Dublin, Ierland Duur: 9 sep. 2015 → 12 sep. 2015 http://www.easm.net/news/23rd-easm-conference-2015-dublin-ireland/

Congres	European Sport Management Conference
Verkorte titel	EASM2015
Land/Regio	Ierland
Stad	Dublin
Periode	9/09/15 → 12/09/15
Internet adres	http://www.easm.net/news/23rd-easm-conference-2015-dublin-ireland/

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@conference{cf8f987d421240f88bcebdb1da7149c6,

title = "Determinants of the use of mobile phone applications and sport watches among runners: implications for marketing strategies",

author = "M.A. Janssen and S.B. Vos and A.C. Brombacher and Scheerder, {J. (Jeroen)}",

year = "2015",

language = "English",

note = "European Sport Management Conference, 9-12 September 2015, Dublin, Ireland, EASM2015 ; Conference date: 09-09-2015 Through 12-09-2015",

url = "http://www.easm.net/news/23rd-easm-conference-2015-dublin-ireland/",

}