Design for new business development : using an effectual approach?

Onderzoeksoutput: Hoofdstuk in Boek/Rapport/CongresprocedureConferentiebijdrageAcademic

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Samenvatting

For both managing as well as designing, there is increasingly a need to deal with high uncertainty, to keep control and at the same time be flexible and open for creativity. This position paper focuses on new business development processes, which are viewed as design processes. More specific, it focuses on the entrepreneurship theory "effectuation", which seems promising for dealing with the changed managing and designing environment. Effectuation theory is explained, its link with design processes is illustrated, and further research is indicated. Finally, methodology for researching and teaching designing for new business development is discussed.
Originele taal-2Engels
TitelProceedings of Convergence : Managing + Designing Conference, June 18-19, 2010, Cleveland, USA
Plaats van productieCleveland
UitgeverijCase Western Reserve University
StatusGepubliceerd - 2010
Evenementconference; Convergence: Managing + Designing Conference; 2010-06-18; 2010-06-19 -
Duur: 18 jun 201019 jun 2010

Congres

Congresconference; Convergence: Managing + Designing Conference; 2010-06-18; 2010-06-19
Periode18/06/1019/06/10
AnderConvergence: Managing + Designing Conference

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  • Citeer dit

    Reymen, I. M. M. J. (2010). Design for new business development : using an effectual approach? In Proceedings of Convergence : Managing + Designing Conference, June 18-19, 2010, Cleveland, USA Case Western Reserve University.