Decision tables

M. Middelkoop, van; T.A. Arentze; A.W.J. Borgers; H.J.P. Timmermans

doi:10.1300/J073v21n04_08

Decision tables

M. Middelkoop, van, T.A. Arentze, A.W.J. Borgers, H.J.P. Timmermans

Urban Planning and Transportation

Onderzoeksoutput: Bijdrage aan tijdschrift › Tijdschriftartikel › Academic › peer review

2 Citaten (Scopus)

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This article discusses an alternative approach in analyzing and modelling consumer decision processes: decision tables. Decision tables represent means of formalizing choice rules or heuristics. The focus of this approach thus is not on quantitative, probabilistic relationships between a set of explanatory variables and choice probabilities but on a set of conditions and states that lead to particular actions. Decision tables have therefore been primarily used in the context of rule-based simulation models of consumer choice behaviour.

Originele taal-2	Engels
Pagina's (van-tot)	109-120
Aantal pagina's	12
Tijdschrift	Journal of Travel and Tourism Marketing
Volume	21
Nummer van het tijdschrift	4
DOI's	https://doi.org/10.1300/J073v21n04_08
Status	Gepubliceerd - 2007

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title = "Decision tables",

abstract = "This article discusses an alternative approach in analyzing and modelling consumer decision processes: decision tables. Decision tables represent means of formalizing choice rules or heuristics. The focus of this approach thus is not on quantitative, probabilistic relationships between a set of explanatory variables and choice probabilities but on a set of conditions and states that lead to particular actions. Decision tables have therefore been primarily used in the context of rule-based simulation models of consumer choice behaviour.",

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AB - This article discusses an alternative approach in analyzing and modelling consumer decision processes: decision tables. Decision tables represent means of formalizing choice rules or heuristics. The focus of this approach thus is not on quantitative, probabilistic relationships between a set of explanatory variables and choice probabilities but on a set of conditions and states that lead to particular actions. Decision tables have therefore been primarily used in the context of rule-based simulation models of consumer choice behaviour.

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DO - 10.1300/J073v21n04_08

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JO - Journal of Travel and Tourism Marketing

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Decision tables

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