Customer relationship management programmes and their impact on the financial performances of businesses: a proposed model

A. Lindgreen; G. Shergill

Customer relationship management programmes and their impact on the financial performances of businesses: a proposed model

A. Lindgreen, G. Shergill

Innovation Technology Entrepreneurship and Marketing

Onderzoeksoutput: Hoofdstuk in Boek/Rapport/Congresprocedure › Conferentiebijdrage › Academic › peer review

Originele taal-2	Engels
Titel	2002 conference proceedings: 6th research conference on relationship marketing and CRM: Customer Relationship Management in the era of globalization
Redacteuren	A. Parvatiyar
Plaats van productie	Atlanta, Georgia
Uitgeverij	Institute of CRM/ Centre for Business Industrial Marketing
Status	Gepubliceerd - 2002

Citeer dit

Lindgreen, A., & Shergill, G. (2002). Customer relationship management programmes and their impact on the financial performances of businesses: a proposed model. In A. Parvatiyar (editor), 2002 conference proceedings: 6th research conference on relationship marketing and CRM: Customer Relationship Management in the era of globalization Institute of CRM/ Centre for Business Industrial Marketing.

Lindgreen, A. ; Shergill, G. / Customer relationship management programmes and their impact on the financial performances of businesses: a proposed model. 2002 conference proceedings: 6th research conference on relationship marketing and CRM: Customer Relationship Management in the era of globalization. redacteur / A. Parvatiyar. Atlanta, Georgia : Institute of CRM/ Centre for Business Industrial Marketing, 2002.

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Lindgreen, A & Shergill, G 2002, Customer relationship management programmes and their impact on the financial performances of businesses: a proposed model. in A Parvatiyar (redactie), 2002 conference proceedings: 6th research conference on relationship marketing and CRM: Customer Relationship Management in the era of globalization. Institute of CRM/ Centre for Business Industrial Marketing, Atlanta, Georgia.

Customer relationship management programmes and their impact on the financial performances of businesses: a proposed model. / Lindgreen, A.; Shergill, G.
2002 conference proceedings: 6th research conference on relationship marketing and CRM: Customer Relationship Management in the era of globalization. redactie / A. Parvatiyar. Atlanta, Georgia: Institute of CRM/ Centre for Business Industrial Marketing, 2002.

Onderzoeksoutput: Hoofdstuk in Boek/Rapport/Congresprocedure › Conferentiebijdrage › Academic › peer review

TY - GEN

T1 - Customer relationship management programmes and their impact on the financial performances of businesses: a proposed model

AU - Lindgreen, A.

AU - Shergill, G.

PY - 2002

Y1 - 2002

M3 - Conference contribution

BT - 2002 conference proceedings: 6th research conference on relationship marketing and CRM: Customer Relationship Management in the era of globalization

A2 - Parvatiyar, A.

PB - Institute of CRM/ Centre for Business Industrial Marketing

CY - Atlanta, Georgia

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Lindgreen A, Shergill G. Customer relationship management programmes and their impact on the financial performances of businesses: a proposed model. In Parvatiyar A, redacteur, 2002 conference proceedings: 6th research conference on relationship marketing and CRM: Customer Relationship Management in the era of globalization. Atlanta, Georgia: Institute of CRM/ Centre for Business Industrial Marketing. 2002