@inproceedings{cd3fb72b92e4462a9f4966d465450f8a,
title = "Cross-competition effects during the customer adoption of a new online channel",
author = "J. Li and U. Konus and F. Langerak and M.C.D.P. Weggeman",
year = "2012",
language = "English",
editor = "S. Srinivasan and P. Kaufmann",
booktitle = "Proceedings of the 34th ISMS Marketing Science Conference, 7-9 June, 2012, Boston, USA",
note = "conference; 34th INFORMS Marketing Science Conference; 2012-06-07; 2012-06-09 ; Conference date: 07-06-2012 Through 09-06-2012",
}