Cross-channel and cross-competition effects during customer adoption of new online channels in a multichannel environment.

J. Li

Onderzoeksoutput: Hoofdstuk in Boek/Rapport/CongresprocedureConferentiebijdrageAcademic

Originele taal-2Engels
TitelProceedings of the 41th European Marketing Academy (EMAC) Doctoral Colloquium, May 22-25, 2012, Lisbon, Portugal
RedacteurenP. Rita
StatusGepubliceerd - 2012
Evenementconference; 41th EMAC Confernce; 2012-05-20; 2012-05-22 -
Duur: 20 mei 201222 mei 2012

Congres

Congresconference; 41th EMAC Confernce; 2012-05-20; 2012-05-22
Periode20/05/1222/05/12
Ander41th EMAC Confernce

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