Consumer Trade-Offs Online: An Empirical Study of Choice and Convenience

G. Odekerken-Schröder, M.G.M. Wetzels, A. Cramer

Onderzoeksoutput: Hoofdstuk in Boek/Rapport/Congresprocedure › Conferentiebijdrage › Academic

Originele taal-2	Engels
Titel	Proceedings of the 32nd European Marketing Academy Conference, May 20-23 (electronic version)
Plaats van productie	Glasgow, Scotland
Uitgeverij	University of Strathclyde
Status	Gepubliceerd - 2003

Citeer dit

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title = "Consumer Trade-Offs Online: An Empirical Study of Choice and Convenience",

author = "G. Odekerken-Schr{\"o}der and M.G.M. Wetzels and A. Cramer",

year = "2003",

language = "English",

booktitle = "Proceedings of the 32nd European Marketing Academy Conference, May 20-23 (electronic version)",

publisher = "University of Strathclyde",

}

Consumer Trade-Offs Online: An Empirical Study of Choice and Convenience. / Odekerken-Schröder, G.; Wetzels, M.G.M.; Cramer, A.
Proceedings of the 32nd European Marketing Academy Conference, May 20-23 (electronic version). Glasgow, Scotland: University of Strathclyde, 2003.

Onderzoeksoutput: Hoofdstuk in Boek/Rapport/Congresprocedure › Conferentiebijdrage › Academic