Consumer activity pattern choice: development and test of stage-dependent conjoint choice experiments

Benedict Dellaert, Aloys Borgers, Harry Timmermans

Onderzoeksoutput: Bijdrage aan tijdschriftTijdschriftartikelAcademicpeer review

10 Citaten (Scopus)
56 Downloads (Pure)

Samenvatting

This article introduces and tests the method of stage-dependent conjoint choice experiments to model consumer choice of activity patterns. This design strategy allows for different model estimates in different stages of a activity pattern. It is shown how this design strategy supports the estimation of a joint logit model, a heterogeneous logit model, and a set of separate logit models. Results of an application of this approach in a study of Dutch urban tourists' choices of activity packages for a weekend in Paris are discussed. Results indicate that interactions between particular activities in different periods of the weekend are important. However, evening activities did not interact with daytime activities. For two periods of the weekend, differences in preferences were observed between activity pattern choices related to that stage of the activity pattern only and a control set of choices between patterns where all activities for the weekend varied. Tests for possible differences in evaluations of identical activities in different parts of the weekend suggested that respondents did not evaluate activities differently depending on the period of the weekend
Originele taal-2Engels
Pagina's (van-tot)25-37
Aantal pagina's13
TijdschriftJournal of Retailing and Consumer Services
Volume4
Nummer van het tijdschrift1
DOI's
StatusGepubliceerd - 1997

Vingerafdruk Duik in de onderzoeksthema's van 'Consumer activity pattern choice: development and test of stage-dependent conjoint choice experiments'. Samen vormen ze een unieke vingerafdruk.

Citeer dit