Consequences of new product development speed : a meta-analysis

P. Cankurtaran; F. Langerak; A. Griffin

Consequences of new product development speed : a meta-analysis

P. Cankurtaran, F. Langerak, A. Griffin

Innovation Technology Entrepreneurship and Marketing

Onderzoeksoutput: Hoofdstuk in Boek/Rapport/Congresprocedure › Conferentiebijdrage › Academic

Originele taal-2	Engels
Titel	Proceedings of the 32nd INFORMS Marketing Science Conference, June 17-19, 2010
Redacteuren	R. Werner, K. Gedenk, F. Völckner
Plaats van productie	Cologne, Germany
Uitgeverij	INFORMS Institute for Operations Research and the Management Sciences
Pagina's	1-2
Status	Gepubliceerd - 2010

Citeer dit

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Consequences of new product development speed : a meta-analysis. / Cankurtaran, P.; Langerak, F.; Griffin, A.
Proceedings of the 32nd INFORMS Marketing Science Conference, June 17-19, 2010. uitgave / R. Werner; K. Gedenk; F. Völckner. Cologne, Germany: INFORMS Institute for Operations Research and the Management Sciences, 2010. blz. 1-2.

Onderzoeksoutput: Hoofdstuk in Boek/Rapport/Congresprocedure › Conferentiebijdrage › Academic

TY - GEN

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AU - Langerak, F.

AU - Griffin, A.

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BT - Proceedings of the 32nd INFORMS Marketing Science Conference, June 17-19, 2010

A2 - Werner, R.

A2 - Gedenk, K.

A2 - Völckner, F.

PB - INFORMS Institute for Operations Research and the Management Sciences

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