Conforming to an artificial majority: Persuasive effects of a group of artificial agents

Onderzoeksoutput: Hoofdstuk in Boek/Rapport/CongresprocedureConferentiebijdrageAcademicpeer review

4 Citaten (Scopus)

Samenvatting

In this paper we propose a new perspective on persuasive technology: Persuasive effects of a group of artificial agents. We argue that while effects of single social agents have been corroborated, understanding of persuasion by multiple agents in a group setting is very limited. In the current research, we argue that conformity effects could occur not only with human majorities, but also with artificial majorities consisting of smart agents or computers. Two studies were conducted to investigate the conformity effect of group pressure on participants’ comparative judgments of lengths of lines, based on the classic Asch paradigm. Group pressure by human majorities was compared with pressure by majorities of boxed PC’s and of artificial virtual agents. Results indicated that normative pressure is limited to human majorities, while informational pressure can also be exerted by artificial majorities. This research revealed that applying majorities of artificial agents opens up a new domain of persuasive technology.

Originele taal-2Engels
TitelPersuasive Technology : 10th International Conference, PERSUASIVE 2015, Chicago, IL, USA, June 3-5, 2015. Proceedings
RedacteurenT. MacTavish, S. Basapur
Plaats van productieCham
UitgeverijSpringer
Pagina's229-240
Aantal pagina's12
ISBN van elektronische versie9783319203058
DOI's
StatusGepubliceerd - 2015
Evenement10th International Conference on Persuasive Technology (PERSUASIVE 2015) - Chicago, Verenigde Staten van Amerika
Duur: 3 jun 20155 jun 2015
Congresnummer: 10
https://www.id.iit.edu/persuasive2015/

Publicatie series

NaamLecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics)
Volume9072
ISSN van geprinte versie03029743
ISSN van elektronische versie16113349

Congres

Congres10th International Conference on Persuasive Technology (PERSUASIVE 2015)
Verkorte titelPERSUASIVE 2015
LandVerenigde Staten van Amerika
StadChicago
Periode3/06/155/06/15
Internet adres

Vingerafdruk Duik in de onderzoeksthema's van 'Conforming to an artificial majority: Persuasive effects of a group of artificial agents'. Samen vormen ze een unieke vingerafdruk.

Citeer dit