Combating attrition in digital self-improvement programs using avatar customization

Max V. Birk, Regan L Mandryk

Onderzoeksoutput: Hoofdstuk in Boek/Rapport/CongresprocedureConferentiebijdrageAcademicpeer review

34 Citaten (Scopus)


Digital self-improvement programs (e.g., interventions, training programs, self-help apps) are widely accessible, but can not employ the same degree of external regulation as programs delivered in controlled environments. As a result, they suffer from high attrition -- even the best programs won't work if people don't use them. We propose that volitional engagement -- facilitated through avatar customization -- can help combat attrition. We asked 250 participants to engage daily for 3 weeks in a one-minute breathing exercise for anxiety reduction, using either a generic avatar or one that they customized. Customizing an avatar resulted in significantly less attrition and more sustained engagement as measured through login counts. The problem of attrition affects self-improvement programs across a range of do-mains; we provide a subtle, versatile, and broadly-applicable solution.
Originele taal-2Engels
TitelProceedings of the SIGCHI Conference on Human Factors in Computing Systems
Plaats van productieNew York
UitgeverijAssociation for Computing Machinery, Inc
Aantal pagina's15
ISBN van elektronische versie978-1-4503-5620-6
StatusGepubliceerd - 20 apr. 2018
EvenementCHI '18 - Montreal, Canada, Montreal, Canada
Duur: 21 apr. 201826 apr. 2018
Congresnummer: 36


CongresCHI '18
Verkorte titelCHI 2018
Internet adres


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