Changes in marketing's context, and the choice of marketing strategies: practical implications for managers

M. Beverland; A. Lindgreen

Changes in marketing's context, and the choice of marketing strategies: practical implications for managers

M. Beverland, A. Lindgreen

Innovation Technology Entrepreneurship and Marketing

Onderzoeksoutput: Hoofdstuk in Boek/Rapport/Congresprocedure › Conferentiebijdrage › Academic › peer review

Originele taal-2	Engels
Titel	Paradoxes in food chains and networks: Proceedings of the 5th internation conference on chain and network management in the agribusiness and the food industry
Redacteuren	J.H. Trienekens, S.W.F. Omta
Plaats van productie	Wageningen
Uitgeverij	Management Studies Group, Wageningen Academic Publishers
Pagina's	547-554
Status	Gepubliceerd - 2002

Citeer dit

Beverland, M., & Lindgreen, A. (2002). Changes in marketing's context, and the choice of marketing strategies: practical implications for managers. In J. H. Trienekens, & S. W. F. Omta (editors), Paradoxes in food chains and networks: Proceedings of the 5th internation conference on chain and network management in the agribusiness and the food industry (blz. 547-554). Management Studies Group, Wageningen Academic Publishers.

Beverland, M. ; Lindgreen, A. / Changes in marketing's context, and the choice of marketing strategies: practical implications for managers. Paradoxes in food chains and networks: Proceedings of the 5th internation conference on chain and network management in the agribusiness and the food industry. redacteur / J.H. Trienekens ; S.W.F. Omta. Wageningen : Management Studies Group, Wageningen Academic Publishers, 2002. blz. 547-554

@inproceedings{200e84304a6e4e22b8f201169cfedaaa,

title = "Changes in marketing's context, and the choice of marketing strategies: practical implications for managers",

author = "M. Beverland and A. Lindgreen",

year = "2002",

language = "English",

pages = "547--554",

editor = "J.H. Trienekens and S.W.F. Omta",

booktitle = "Paradoxes in food chains and networks: Proceedings of the 5th internation conference on chain and network management in the agribusiness and the food industry",

publisher = "Management Studies Group, Wageningen Academic Publishers",

}

Beverland, M & Lindgreen, A 2002, Changes in marketing's context, and the choice of marketing strategies: practical implications for managers. in JH Trienekens & SWF Omta (redactie), Paradoxes in food chains and networks: Proceedings of the 5th internation conference on chain and network management in the agribusiness and the food industry. Management Studies Group, Wageningen Academic Publishers, Wageningen, blz. 547-554.

Changes in marketing's context, and the choice of marketing strategies: practical implications for managers. / Beverland, M.; Lindgreen, A.
Paradoxes in food chains and networks: Proceedings of the 5th internation conference on chain and network management in the agribusiness and the food industry. redactie / J.H. Trienekens; S.W.F. Omta. Wageningen: Management Studies Group, Wageningen Academic Publishers, 2002. blz. 547-554.

Onderzoeksoutput: Hoofdstuk in Boek/Rapport/Congresprocedure › Conferentiebijdrage › Academic › peer review

TY - GEN

T1 - Changes in marketing's context, and the choice of marketing strategies: practical implications for managers

AU - Beverland, M.

AU - Lindgreen, A.

PY - 2002

Y1 - 2002

M3 - Conference contribution

SP - 547

EP - 554

BT - Paradoxes in food chains and networks: Proceedings of the 5th internation conference on chain and network management in the agribusiness and the food industry

A2 - Trienekens, J.H.

A2 - Omta, S.W.F.

PB - Management Studies Group, Wageningen Academic Publishers

CY - Wageningen

ER -

Beverland M, Lindgreen A. Changes in marketing's context, and the choice of marketing strategies: practical implications for managers. In Trienekens JH, Omta SWF, redacteurs, Paradoxes in food chains and networks: Proceedings of the 5th internation conference on chain and network management in the agribusiness and the food industry. Wageningen: Management Studies Group, Wageningen Academic Publishers. 2002. blz. 547-554