Challenging explanations of consumer loyalty in ongoing cross-border service relationships

E.J. Nijssen, H. Herk, van

Onderzoeksoutput: Hoofdstuk in Boek/Rapport/CongresprocedureConferentiebijdrageAcademicpeer review

Samenvatting

Research on cross-border shopping has typically focused on consumers’ "one-time" visits to foreign countries (e.g., Guo, Vasquez-Parraga, and Wang 2006; Kwak, Jaju, and Larsen 2006; Piron 2006). It has ignored the increased development of consumers’ ongoing crossborder relationships with foreign service-providers and the evolution of consumer-foreign provider loyalty.
Originele taal-2Engels
TitelMarketing theory and applications : 2007 AMA Winter Educators' Conference
RedacteurenA.L. Dixon, K.A. Machleit
Plaats van productieChicago, USA
UitgeverijAmerican Marketing Association (AMA)
Pagina's73-74
ISBN van geprinte versie0-87757-324-7
StatusGepubliceerd - 2007
Evenementconference; 2007 AMA Winter Educators' Conference; 2007-02-16; 2007-02-19 -
Duur: 16 feb 200719 feb 2007

Publicatie series

NaamAMA winter educators' Conference
Volume18

Congres

Congresconference; 2007 AMA Winter Educators' Conference; 2007-02-16; 2007-02-19
Periode16/02/0719/02/07
Ander2007 AMA Winter Educators' Conference

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