This paper aims to explore the potential of carsharing in replacing private car trips and reducing car ownership and how this is affected by its attributes. To that affect, a stated choice experiment is conducted and the data are analyzed by latent class models in order to incorporate preference heterogeneity. The results show that around 40% of car drivers indicated that they are willing to replace some of their private car trips by carsharing, and 20% indicated that they may forego a planned purchase or shed a current car if carsharing becomes available near to them. The results further suggest that people vary significantly with respect to these two stated intentions, and that a higher intention of trip replacement does not necessarily correspond to higher intention of reducing car ownership. Our results also imply that changing the system attributes does not have a substantial impact on people’s intention, which suggests that the decision to use carsharing are mainly determined by other factors. Furthermore, deploying electric vehicles in carsharing fleet is preferred to fossil-fuel cars by some segments of the population, while it has no negative impact for other segments.