Bipolar laddering (BLA): a participatory subjective exploration method on user experience

Marc Pifarré, Oscar Tomico

    Onderzoeksoutput: Hoofdstuk in Boek/Rapport/CongresprocedureConferentiebijdrageAcademicpeer review

    44 Citaten (Scopus)
    1 Downloads (Pure)


    Normally, the paradigm used to study user experience is based on the hypothetic-deductive method but this paradigm can present disadvantages like low results reliability or difficulties to carry out field studies. In this article, a method based on the Socratic paradigm is suggested for analyzing the user-product psychological relationship. Nowadays the Socratic paradigm is only used in some post-modern psychology schools, which applies Socratic techniques for psychological exploration and treatment. Based on this principle an expert-to-expert conversation is established between psychologist and patient. The user can be an expert in the usage of a product whilst the interviewer is an expert in UX studies. Thus, much more reliable information of the user-product relationship can be obtained. Applying this paradigm as a constructive and systematic event allows for increasing the reliability in qualitative user experience studies.

    Originele taal-2Engels
    TitelProceedings of the 2007 Conference on Designing for User eXperiences, DUX'07
    Plaats van productieNew York
    UitgeverijAssociation for Computing Machinery, Inc
    Aantal pagina's13
    ISBN van geprinte versie978-1-60558-308-2
    StatusGepubliceerd - 1 dec 2007
    Evenement2007 Conference on Designing for User eXperiences (DUX 2007) - Chicago, IL, Verenigde Staten van Amerika
    Duur: 5 nov 20077 nov 2007


    Congres2007 Conference on Designing for User eXperiences (DUX 2007)
    Verkorte titelDUX 2007
    LandVerenigde Staten van Amerika
    StadChicago, IL

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