@inproceedings{21238e6ec31046ac87c7204e627eaba6,
title = "Barriers to continuous adoption of service innovations - Investigating effects of passive and active innovation resistance over time",
author = "Sven Heidenreich and Martin Obschonka and Millemann, {Jan A.} and Tobias Kr{\"a}mer and Kristina Wittkowski and Tomas Falk",
year = "2017",
language = "English",
booktitle = "Proceedings of the Summer AMA Conference 2017",
note = "Summer AMA Conference 2017 : Innovation & Sustainability in Marketing ; Conference date: 04-08-2017 Through 06-08-2017",
}