Are early adopters of online channels more profitable? : targeting the right customers with a right timing

J. Li, U. Konus, K.F.D. Pauwels, F. Langerak

Onderzoeksoutput: Hoofdstuk in Boek/Rapport/Congresprocedure › Conferentiebijdrage › Academic

Originele taal-2	Engels
Titel	Proceedings of the 35th ISMS Marketing Science Conference, 11-13 July, 2013, Istanbul, Turkey
Redacteuren	E. Erkut, K. Pauwels, T. Erdem
Status	Gepubliceerd - 2013

Citeer dit

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title = "Are early adopters of online channels more profitable? : targeting the right customers with a right timing",

author = "J. Li and U. Konus and K.F.D. Pauwels and F. Langerak",

year = "2013",

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booktitle = "Proceedings of the 35th ISMS Marketing Science Conference, 11-13 July, 2013, Istanbul, Turkey",

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Are early adopters of online channels more profitable? : targeting the right customers with a right timing. / Li, J.; Konus, U.; Pauwels, K.F.D. et al.
Proceedings of the 35th ISMS Marketing Science Conference, 11-13 July, 2013, Istanbul, Turkey. uitgave / E. Erkut; K. Pauwels; T. Erdem. 2013.

Onderzoeksoutput: Hoofdstuk in Boek/Rapport/Congresprocedure › Conferentiebijdrage › Academic

TY - GEN

T1 - Are early adopters of online channels more profitable? : targeting the right customers with a right timing

AU - Li, J.

AU - Konus, U.

AU - Pauwels, K.F.D.

AU - Langerak, F.

PY - 2013

Y1 - 2013

M3 - Conference contribution

BT - Proceedings of the 35th ISMS Marketing Science Conference, 11-13 July, 2013, Istanbul, Turkey

A2 - Erkut, E.

A2 - Pauwels, K.

A2 - Erdem, T.

ER -