The mismatch between the design of the micro-scale built environment around metro stations and pedestrian/cyclist preferences causes inconvenience and dissatisfaction. How to design streets near metro stations to provide a walking/biking friendly built environment is still a key question in promoting the use of metro systems. To identify which general attributes of the street-scale built environment are relevant for pedestrians/cyclists and increase walkability/cycle-ability, this paper reports the results of a stated choice experiment in which eight built environment attributes were systematically varied: street segment length, average number of building floors on both sides of the street, retail shops in frontage of streets, street crossing facilities for pedestrians/cyclists, width of sidewalks/bicycle paths, greenery, density of street lamps and crowdedness of pedestrian/cyclists to understand their influence on a road segment choice and preferences. A total of 803 respondents were recruited from Tianjin, China to complete the stated choice experiment through on-street face-to-face interviews. A multinomial logit model was estimated to unravel pedestrian/cyclist preferences using the stated choice data. The results indicate that pedestrians and cyclists have similar preferences for road segments with building lower than 6 floors, 50% retail shops in frontage, more greenery, lamps between 15 m and 30 m, more crossing facilities, wider sidewalk/bike lane and not crowded. These significant built environment attributes can be used in urban design projects with a walking/biking friendly built environment around a metro station.