An analysis of the potential adoption of Mobility as a Service across different age groups and lifestages: A mixed-methods approach

An important issue for policy makers and transport planners who wish to promote Mobility as a Service (MaaS) initiatives is to find out whether and to what extent citizens are willing to adopt this new mobility concept. In general, young people are supposed to be the early adopters of new technologies and innovative services, but are they among the early adopters of MaaS? This study aims to explore potential MaaS adoption considering age groups and lifestages of potential users. We employ two methods: i) a Delphi study with international transport experts, with the respondents of n=89, 46 and over the three rounds; ii) a discrete choice modelling approach based on stated choice data related to 1078 respondents. Overall, the findings of the study suggest that younger age groups are more likely to subscribe to MaaS and that lifestage is a critical determinant of MaaS adoption.