Advancing a sustainable built environment: A comprehensive review of stakeholder promotion strategies and dual forces

Green Building (GB) and Circular Building (CB) are key concepts for advancing a sustainable built environment (SBE). Due to the growing emphasis on sustainability, integrating these two concepts into building projects has become a common goal for the stakeholders involved. However, there is a lack of holistic exploration of the promotion strategies of various stakeholders for both concepts. Herein, a bibliometric-systematic review of the studies on promotion strategies for the GB and CB concepts that were published between 2018 and 2023 and indexed in Scopus is presented. The results reveal a spectrum of strategies employed by three stakeholder groups—public entities, professionals, and clients. A systemic perspective is provided for categorizing these strategies into eight distinct dimensions: Education, Policy, Technological promotion, Knowledge, Practice, Management, Market demand, and Investment. Additionally, the study highlights the dual forces of driving forces and pressures generated by different strategies, depending on the stakeholder roles. By extending these findings, this review maps a strategic stakeholder network, thus providing a visual depiction of stakeholder relationships and the impact of their promotion strategies. The novelty of this study lies in its comprehensive overview of stakeholder roles and their promotion strategies for GB and CB, surpassing mere discussion of individual roles or concepts. This study contributes valuable insights for stakeholders seeking effective promotion strategies to implement GB and CB concepts, thereby advancing the built environment toward greater sustainability.