ADA-CMM: A Capability Maturity Model for Advanced Data Analytics

Despite the rising importance of advanced data analytics, there is limited guidance on how organizations should leverage it. The benefits that an organization can gain through advanced data analytics depends on the organization’s ability to gain and use relevant capabilities. This study introduces a capability maturity model (ADA-CMM) for advanced data analytics to help organizations assess their current state of capabilities for managing advanced data analytics. We used the Delphi method to develop the maturity model and performed a survey to evaluate its validity. The results confirm that the maturity level of the advanced data analytics capabilities of organizations is positively related to the business value that they can capture from their use, which in turn found positively related to organizational performance. ADA-CMM can be used by organizations as a self-assessment tool and to create a roadmap for improving their relevant capabilities.