Conventional choice-models are based on the assumption of a stable utility function. Previous studies have indicated that this assumption may be less valid for certain types of choice-behaviour. In this paper the idea of variety seeking is put forward as a possible explanation for varied choice-behaviour. A model is developed and tested in the context of recreational choice-behaviour.
Borgers, A. W. J., vd Heijden, R. E. C. M., & Timmermans, H. J. P. (1989). A variety seeking model of spatial choice-behaviour. Environment and Planning A, 21(8), 1037-1048. https://doi.org/10.1068/a211037