A sneak peek into the brain: investigating neuronal reactions to new products using functional magnetic resonance imaging (fMRI)

Jan A. Millemann, Sven Heidenreich, Martin Reimann, Christoph Krick

Onderzoeksoutput: Hoofdstuk in Boek/Rapport/Congresprocedure › Conferentiebijdrage › Academic › peer review

Originele taal-2	Engels
Titel	Proceedings of the 25th International Product Development Management Conference
Status	Gepubliceerd - 2018
Extern gepubliceerd	Ja
Evenement	25th Innovation and Product Development Management Conference( IPDMC2018) - Porto, Portugal Duur: 13 jun. 2018 → 18 jun. 2018 http://www.eiasm.org/frontoffice/event_announcement.asp?event_id=1283%20

Congres	25th Innovation and Product Development Management Conference( IPDMC2018)
Verkorte titel	IPDMC2018
Land/Regio	Portugal
Stad	Porto
Periode	13/06/18 → 18/06/18
Internet adres	http://www.eiasm.org/frontoffice/event_announcement.asp?event_id=1283%20

Citeer dit

@inproceedings{1acb420ecb904edfb19f0d08d4d53f36,

title = "A sneak peek into the brain: investigating neuronal reactions to new products using functional magnetic resonance imaging (fMRI)",

author = "Millemann, {Jan A.} and Sven Heidenreich and Martin Reimann and Christoph Krick",

year = "2018",

language = "English",

booktitle = "Proceedings of the 25th International Product Development Management Conference",

note = "25th Innovation and Product Development Management Conference( IPDMC2018), IPDMC2018 ; Conference date: 13-06-2018 Through 18-06-2018",

url = "http://www.eiasm.org/frontoffice/event_announcement.asp?event_id=1283%20",

}

Millemann, JA, Heidenreich, S, Reimann, M & Krick, C 2018, A sneak peek into the brain: investigating neuronal reactions to new products using functional magnetic resonance imaging (fMRI). in Proceedings of the 25th International Product Development Management Conference . 25th Innovation and Product Development Management Conference( IPDMC2018), Porto, Portugal, 13/06/18.

Onderzoeksoutput: Hoofdstuk in Boek/Rapport/Congresprocedure › Conferentiebijdrage › Academic › peer review

TY - GEN

T1 - A sneak peek into the brain: investigating neuronal reactions to new products using functional magnetic resonance imaging (fMRI)

AU - Millemann, Jan A.

AU - Heidenreich, Sven

AU - Reimann, Martin

AU - Krick, Christoph

PY - 2018

Y1 - 2018

M3 - Conference contribution

BT - Proceedings of the 25th International Product Development Management Conference

T2 - 25th Innovation and Product Development Management Conference( IPDMC2018)

Y2 - 13 June 2018 through 18 June 2018

ER -