A Formal Basis for Business Model Evaluation with Linguistic Summaries: (Work-in-progress paper)

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Given its essential role in understanding, explaining and structuring digital innovation, we see the increased prevalence of the business model concept as a unit of analysis in IS research. In contemporary, fast-paced markets, business models are volatile in nature and should be continuously innovated to accommodate new customer needs and technology developments. Business model innovation can be considered as an iterative process to guide business models from ideation towards implementation, in which the proper evaluation of business model prototypes is essential. For this evaluation, we need normative guidance, tools and rules to understand the relative performance of a new business model design. In the early design phases, this implies dealing with high levels of uncertainty. A few techniques and methods have been proposed for this purpose, but these lack the formal basis required for systematical application and development of automated evaluation tools. As a novel approach, we have earlier proposed the application of linguistic summarization to support early-phase, soft-quantitative business model evaluation. In this paper, we focus on a structural formalization of this approach as the basis for the development of well-defined user guidelines and automated evaluation tools. In doing so, we bridge the existing gap between qualitative and quantitative business model evaluation. We demonstrate the formalization by means of a running case inspired by a real-world project in the highly dynamic urban mobility domain.
Originele taal-2Engels
TitelEnterprise, Business-Process and Information Systems Modeling - 21st International Conference, BPMDS 2020, 25th International Conference, EMMSAD 2020, Held at CAiSE 2020, Proceedings
RedacteurenSelmin Nurcan, Iris Reinhartz-Berger, Pnina Soffer, Jelena Zdravkovic
UitgeverijSpringer
Pagina's428-442
Aantal pagina's15
ISBN van elektronische versie978-3-030-49418-6
ISBN van geprinte versie9783030494179
DOI's
StatusGepubliceerd - 29 mei 2020
EvenementEnterprise, Business-Process and Information Systems Modeling (BPMDS2020) (EMMSAD2020) - Grenoble, Frankrijk
Duur: 8 jun 20209 jun 2020

Publicatie series

NaamLecture Notes in Business Information Processing
Volume387 LNBIP
ISSN van geprinte versie1865-1348
ISSN van elektronische versie1865-1356

Congres

CongresEnterprise, Business-Process and Information Systems Modeling (BPMDS2020) (EMMSAD2020)
Verkorte titelBPMDS2020 EMMSAD2020
LandFrankrijk
StadGrenoble
Periode8/06/209/06/20

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  • Citeer dit

    Gilsing, R. A. M., Wilbik, A. M., Grefen, P. W. P. J., Türetken, O., & Ozkan, B. (2020). A Formal Basis for Business Model Evaluation with Linguistic Summaries: (Work-in-progress paper). In S. Nurcan, I. Reinhartz-Berger, P. Soffer, & J. Zdravkovic (editors), Enterprise, Business-Process and Information Systems Modeling - 21st International Conference, BPMDS 2020, 25th International Conference, EMMSAD 2020, Held at CAiSE 2020, Proceedings (blz. 428-442). (Lecture Notes in Business Information Processing; Vol. 387 LNBIP). Springer. https://doi.org/10.1007/978-3-030-49418-6_29