90 years of Philips Design: from designing artistic advertisement to designing for ecosystems with data

J.W.M. van Kollenburg, S.J.A. Bogers

Onderzoeksoutput: Bijdrage aan tijdschriftTijdschriftartikelAcademic

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Samenvatting

Philips is a leading health technology company focused on improving people’s health by serving both professional and consumer markets. With a multinational workforce of approximately 69.000 employees, they touch billions of lives every year with innovative technology solutions and services. The creative power, represented by Philips Design, is key in ensuring that innovations are intuitive, powerful, differentiating and truly relevant and meaningful for people.
Being around for more than 90 years now, Philips Design has grown into an internationally renowned design studio of substantial proportion. The studio has dealt with multiple transitions over the years. They faced a move from a lighting company into a health tech company and moved along from branding to product design to experience design. Now a new challenge is faced, one of designing for ecosystems. We interviewed Paul Gardien, the current VP of Philips Design and long-time Philips employee, to get his perspective on how the design practice has developed and how Philips Design will change with the new ecosystem challenges at hand
Originele taal-2Engels
Pagina's (van-tot)30-33
TijdschriftIterations
Volume5
StatusGepubliceerd - jun 2017

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