Programmatic Advertising Support System (PASS)

Project: Onderzoek direct



Programmatic online advertising is an automated advertising auction system that is offered by about ten major providers. This project builds a decision support system where special algorithms are developed based on data, in order to automatically select the best provider for online publishers.

Omschrijving in begrijpelijke taal

Design a computerized support system for small- and medium-size online publishers to optimize programmatic buying decisions
Effectieve start/einddatum1/07/1730/06/18