Programmatic online advertising is an automated advertising auction system that is offered by about ten major providers. This project builds a decision support system where special algorithms are developed based on data, in order to automatically select the best provider for online publishers.
Omschrijving in begrijpelijke taal
Design a computerized support system for small- and medium-size online publishers to optimize programmatic buying decisions
|Effectieve start/einddatum||1/07/17 → 30/06/18|