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Persoonlijk profiel


“Retailers offer an ever increasing variety of products. It will remain a challenge to do this in a cost-effective and sustainable way. By developing new concepts and algorithms, I hope that they can sell more and waste less at the same time.”

Research profile

Rob Broekmeulen is an Assistant Professor at the department of Operations, Planning, Accounting and Control, Eindhoven University of Technology (TU/e). Rob’s research interests cover all aspects of operations management in retail supply chains, with a focus on perishable goods. Areas of expertise include retail operations management, food production and inventory control, and warehouse management.

Examples of interesting new concepts are the use of excess shelf space to smooth the workload in the retail supply chain and the Estimated Withdrawal & Aging (EWA) inventory control policy for perishables. Excess shelf space in a store allows advancing orders, such that the capacity needed for transportation and handling is reduced. The EWA policy makes it possible to order right quantities at the right time to achieve the target service level with the lowest amount of waste.

Academic background

Rob Broekmeulen graduated as a biotechnology engineer in 1986 at Wageningen University. After his graduation, he worked as an Assistant Professor at Wageningen University’s  Department of Mathematics for four years. Subsequently, he worked as senior researcher at the Agrotechnological Research Institute until 1997. At this institute, he worked on new concepts for the supply chains for vegetables and fruits. He received his PhD for research on distribution centers for perishables. His background in microbiology, physiology and genetics gives him a good understanding of the quality issues of food. This knowledge helps in analyzing and designing better supply chains for food.

In addition to his work at TU/e, Rob also teaches Demand & Supply Chain Management (DSCM) at Erasmus University Rotterdam.

Vingerafdruk Duik in de onderzoeksthema's waar Rob A.C.M. Broekmeulen actief is. Deze onderwerplabels komen voort uit het werk van deze persoon. Samen vormen ze een unieke vingerafdruk.

  • 4 Vergelijkbare profielen
Retail stores Engineering en materiaalwetenschappen
Inventory control Engineering en materiaalwetenschappen
Sales Engineering en materiaalwetenschappen
Lead Engineering en materiaalwetenschappen
Cost reduction Engineering en materiaalwetenschappen
Supply chains Engineering en materiaalwetenschappen
Supply Chain Rekenkunde
Costs Engineering en materiaalwetenschappen

Netwerk Recente externe samenwerking op landenniveau. Duik in de details door op de stippen te klikken.

Onderzoeksoutput 1998 2019

  • 577 Citaten
  • 18 Tijdschriftartikel
  • 14 Rapport
  • 6 Hoofdstuk
  • 1 Dissertatie 2 (Onderzoek NIET TU/e / Promotie TU/e)
5 Citaties (Scopus)
102 Downloads (Pure)

Decision support for selecting the optimal product unpacking location in a retail supply chain

Broekmeulen, R. A. C. M., Sternbeck, M., van Donselaar, K. H. & Kuhn, H., 2017, In : European Journal of Operational Research. 259, 1, blz. 84–99 16 blz.

Onderzoeksoutput: Bijdrage aan tijdschriftTijdschriftartikelAcademicpeer review

Open Access
Distribution Center
Decision Support
Supply Chain
Supply chains
19 Citaties (Scopus)
16 Downloads (Pure)
Inventory control
Control systems
Linear regression
24 Citaties (Scopus)
13 Downloads (Pure)
Computer simulation
Perishable products
62 Citaties (Scopus)
9 Downloads (Pure)

Ordering behavior in retail stores and implications for automated replenishment

Donselaar, van, K. H., Gaur, V., Woensel, van, T., Broekmeulen, R. A. C. M. & Fransoo, J. C., 2010, In : Management Science. 56, 5, blz. 766-784 19 blz.

Onderzoeksoutput: Bijdrage aan tijdschriftTijdschriftartikelAcademicpeer review

Retail stores
Shelf space
84 Citaties (Scopus)
29 Downloads (Pure)

A heuristic to manage perishable inventory with batch ordering, positive lead-times, and time-varying demand

Broekmeulen, R. A. C. M. & Donselaar, van, K. H., 2009, In : Computers & Operations Research. 36, 11, blz. 3013-3018 6 blz.

Onderzoeksoutput: Bijdrage aan tijdschriftTijdschriftartikelAcademicpeer review

Inventory control
Cost reduction
Radio frequency identification (RFID)
Information technology

Activiteiten 2018 2018

  • 1 Workshop, seminar, cursus of expositie

3rd EURO Group Meeting on Retail Operations

K.H. van Donselaar (Organisator), R.A.C.M. Broekmeulen (Organisator)
23 mei 201825 mei 2018

Activiteit: Types deelname aan of organisatie van een evenementWorkshop, seminar, cursus of expositieWetenschappelijk


Project and process management

1/09/06 → …


Retail operations

1/09/06 → …


Warehouse Operations Management

1/09/19 → …



A blockchain-based supply chain contract: an analysis to the development of a supply chain contract on a blockchain

Auteur: Korsten, K., 27 sep 2019

Begeleider: Huang, B. (Afstudeerdocent 1) & Broekmeulen, R. (Afstudeerdocent 2)

Scriptie/masterproef: Master


Activity cost analysis and cost-to-serve performance measurement

Auteur: Kuijvenhoven, W., 31 aug 2015

Begeleider: Reindorp, M. (Afstudeerdocent 1) & Broekmeulen, R. (Afstudeerdocent 2)

Scriptie/masterproef: Master


A decision rule for a periodic review inventory system with emergency ordering, demand lead times, and high demand variability

Auteur: Albers, R., 31 jul 2018

Begeleider: Broekmeulen, R. (Afstudeerdocent 1) & van Donselaar, K. (Afstudeerdocent 2)

Scriptie/masterproef: Master


Analyse en herontwerp van het geautomatiseerde orderverwerkingssysteem bij de Etam Groep

Auteur: Steenbakkers, A., 30 jun 2008

Begeleider: Broekmeulen, R. (Afstudeerdocent 1) & van Ooijen, H. (Afstudeerdocent 2)

Scriptie/masterproef: Master