• 178 Citaties
20092019

Research output per year

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2019

Defining the leader and the follower in a two-sided market problem: an inactivity analysis in the food waste industry

Mullick, S., Raassens, N. & Nijssen, E. J., 2019, Proceedings of the 41st Annual ISMS Marketing Science Conference 2019. INFORMS Institute for Operations Research and the Management Sciences, blz. 118 1 blz.

Onderzoeksoutput: Hoofdstuk in Boek/Rapport/CongresprocedureConferentiebijdrageAcademicpeer review

2016

Brand perceptions: measure offline or monitor online? The comparability and differences of brand perceptions detracted from a survey and text mining of social media messages

Raassens, N., 2016, Proceedings of the 2016 European Marketing Academy Conference, Oslo, Norway.

Onderzoeksoutput: Hoofdstuk in Boek/Rapport/CongresprocedureConferentiebijdrageAcademicpeer review

2015

Effectiveness of price and promotional strategies during conflict delistings

Raassens, N., 2015, Proceedings of the 2015 European Marketing Academy Conference (EMAC 2015), 26-29 May 2015, Leuven, Belgium.

Onderzoeksoutput: Hoofdstuk in Boek/Rapport/CongresprocedureConferentiebijdrageAcademicpeer review

2014

Does outsourcing manufacturing enhance or erode firm innovativeness?

Raassens, N., Wuyts, S. & Geyskens, I., 2014, Proceedings of the 2014 European Marketing Academy Conference, Valencia, Spain. 232

Onderzoeksoutput: Hoofdstuk in Boek/Rapport/CongresprocedureConferentiebijdrageAcademicpeer review

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37 Downloads (Pure)
2012

The performance implications of outsourcing

Raassens, N., 2012, Proceedings of the 2012 European Marketing Academy Conference, Lisbon, Portugal.

Onderzoeksoutput: Hoofdstuk in Boek/Rapport/CongresprocedureConferentiebijdrageAcademicpeer review

2011

The impact of outsourcing customer support on firm performance

Raassens, N., 2011, Presentation at the European Marketing Academy Conference (40th EMAC), 24-27 May 2011, Ljubljana, Slovenia.

Onderzoeksoutput: Hoofdstuk in Boek/Rapport/CongresprocedureConferentiebijdrageAcademicpeer review

2010

The market valuation of outsourcing new product development

Raassens, N., 2010, Presentation at the 32nd INFORMS Marketing Science Conference, June 16-19, 2010, Cologne, Germany.

Onderzoeksoutput: Hoofdstuk in Boek/Rapport/CongresprocedureConferentiebijdrageAcademicpeer review

2009

Marketing in emerging markets

Raassens, N., 2009, Presentation of the European Marketing Academy Conference (38th EMAC) Doctoral Colloquium, 26-29 May 2009, Nantes, France.

Onderzoeksoutput: Hoofdstuk in Boek/Rapport/CongresprocedureConferentiebijdrageAcademicpeer review

The market valuation of outsourcing new product development

Raassens, N., 2009, Presentation of the European Marketing Academy Conference (38th EMAC) Doctoral Colloquium, 26-29 May 2009, Nantes, France.

Onderzoeksoutput: Hoofdstuk in Boek/Rapport/CongresprocedureConferentiebijdrageAcademicpeer review