Onderzoeksoutput per jaar
Juan Xu graduated in 2014 at Tongji Univeristy(China) and ESC-Rennes Business School (France). Her master thesis is about the antecedents and contingent factors of firms‘ corporate social responsibility. Currently, she pursues a PhD at the school of industrial engineering and innovation sciences in the Innovation, Technology Entrepreneurship & Marketing group. Her research interests include serivce marketing, sales strategy, salespeople management(especially across cultural and psychological perspective) and relationship marketing.
Identifying, analyzing, and finding solutions to the sales lead black hole: A design science approachvan der Borgh, W. M., Sikkenk, M. H. & Xu, J., 2020, (Geaccepteerd/In druk) In : Industrial Marketing Management.
Onderzoeksoutput: Bijdrage aan tijdschrift › Tijdschriftartikel › Academic › peer review