Projecten per jaar
Persoonlijk profiel
Research profile
Joost Wouters is an assistant professor with the Innovation Technology Entrepreneurship & Marketing research group at the department of Industrial Engineering & Innovation Sciences. The group focuses on understanding and improving new business and product development processes within firms, organizations, and institutions in a high-tech context.
Academic background
Joost Wouters studied Mechanical Engineering at Fontys University of Applied Engineering (Eindhoven) and Economic Psychology at Tilburg University, where he obtained his MSc in 1987. The next five years he spent working in business-to-business marketing research, first with Indumar and later with Centrum voor Marketing Analyses. In 1992 he joined Eindhoven University of Technology (TU/e) as a lecturer in marketing. In 2000, he obtained his PhD at TU/e with his thesis on 'Customer service as a competitive marketing instrument : an industrial supply chain perspective'. He currently is assistant professor with the Innovation Technology Entrepreneurship & Marketing research group at the TU/e department of Industrial Engineering & Innovation Sciences.
Expertise gerelateerd aan duurzame ontwikkelingsdoelstellingen van de VN
In 2015 stemden de VN-lidstaten in met 17 wereldwijde duurzame ontwikkelingsdoelstellingen (Sustainable Development Goals, SDG's) om armoede te beëindigen, de planeet te beschermen en voor iedereen welvaart te garanderen. Het werk van deze persoon draagt bij aan de volgende duurzame ontwikkelingsdoelstelling(en):
Vingerafdruk
- 1 Soortgelijke profielen
Projecten
- 1 Afgelopen
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"Brabant Center of Entrepreneurship"
Keizer, J. A., van Weele, A. J., Wouters, J. P. M., Reymen, I. M. M. J., Royakkers, L. M. M., Snijders, C. C. P., Podoynitsyna, K. S., Schepers, J. J. L., Cloodt, M. M. A. H., Romme, A. G. L., Nijssen, E. J., Langerak, F., Weggeman, M. C. D. P. & Smits, J. M.
15/07/08 → 30/06/13
Project: Onderzoek direct
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How do innovators adopt radical innovations from new technology ventures?
Wouters, J. P. M. & Nijssen, E. J., 2009, Proceedings of the 2009 AMA Winter Marketing Educators Conference. Reynolds, K. & White, J. C. (redactie). Tampa, Florida, USA: American Marketing Association (AMA), blz. 285-291Onderzoeksoutput: Hoofdstuk in Boek/Rapport/Congresprocedure › Conferentiebijdrage › Academic › peer review
11 Downloads (Pure) -
The use of first reference customers in new product and service commercialization
Wouters, J. P. M., Benedetto, Di, A. C. & Nijssen, E. J., 2008, American Marketing Association. Austin, TexasOnderzoeksoutput: Hoofdstuk in Boek/Rapport/Congresprocedure › Conferentiebijdrage › Academic › peer review
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Consumer acceptance of innovative mobile telecommunication services : integrating technology readiness into the technology acceptance model
Wouters, J. P. M., Schepers, J. J. L., Land, van 't, M. F. P. & Wetzels, M. G. M., 2007, Proceedings of the 36th European Marketing Academy Conference, May 22-25, 2007, Reykjavik, Iceland.Onderzoeksoutput: Hoofdstuk in Boek/Rapport/Congresprocedure › Conferentiebijdrage › Academic › peer review
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A relationship-management assessment tool: questioning, identifying, and prioritizing critical aspects of customer relationships
Lindgreen, A., Palmer, R., Vanhamme, J. & Wouters, J. P. M., 2006, In: Industrial Marketing Management. 35, 1, blz. 57-71Onderzoeksoutput: Bijdrage aan tijdschrift › Tijdschriftartikel › Academic › peer review
102 Citaten (Scopus)2 Downloads (Pure) -
Recall effect of short message service (SMS) as a complementary marketing communications instrument
Wouters, J. P. M. & Wetzels, M. G. M., 2006, In: Journal of Advertising Research. 46, 2, blz. 209-216Onderzoeksoutput: Bijdrage aan tijdschrift › Tijdschriftartikel › Academic › peer review
18 Citaten (Scopus)
Activiteiten
- 1 Workshop, seminar, cursus of expositie
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Symposium dynamiek in commerciële relaties, Eindhoven
Joost Wouters (Organisator)
16 dec. 1997Activiteit: Types deelname aan of organisatie van een evenement › Workshop, seminar, cursus of expositie › Wetenschappelijk