• 489 Citaties
1992 …2021

Research output per year

Als u wijzigingen in Pure hebt gemaakt, zullen deze hier binnenkort zichtbaar zijn.

Persoonlijk profiel

Quote

As Peter Drucker said: “The purpose of a business [or entrepreneur] is to create customers.”  So, if you want to find out whether your new technology or application holds potential get out there and look for customers! However, if even venturous customers are not interested, you probably should think again. And, please note that in contrast to what designers often think: users and customers are often not the same!

Research profile

Ed Nijssen is a Professor of Technology Marketing at the Innovation, Technology Entrepreneurship and Marketing (ITEM) group of the School of Industrial Engineering, Eindhoven University of Technology (TU/e). His areas of expertise include strategic sales and marketing and entrepreneurial marketing for radical and incremental innovations. 

His research interest focuses on marketing and innovation (e.g., adoption of new products, NPD tools, self-service technologies, social media, marketing/sales—R&D interface, branding), sales research (e.g., sales organization, selling new products, value/solution selling), service research (e.g., innovation in the front line, brand advocacy) and marketing strategy. Recently work focuses, in particular, on servitization (i.e. developing, manufacturing and selling of solutions). Servitization requires integrating hard and software but also a fundamental change in organizational culture to reap benefits from this approach.

Academic background

Ed Nijssen holds a PhD from Tilburg University (The Netherlands). He was a visiting professor at Michigan State University, New York University, and Bocconi University (Italy), and taught PhD courses on cross cultural research methods at the Swedish School of Economics and Business (Helsinki), Fudan (Shanghai) and Vaasa University (Vaasa, Finland). He also served two terms on the Executive Committee of the European Marketing Academy. Ed is on the review boards of Industrial Marketing Management and Journal of Product Innovation Management. He is also active in accreditation committees for NVAO/VLUHR, as consultant, and as a professional trainer in executive education. Together with Link Magazine he organized several round tables e.g., on the subject of servitization.   

Ed has published in the Journal of the Academy of Marketing Science, International Journal of Research in Marketing, Journal of International Marketing, Journal of Product Innovation Management, Journal of Business Research, and Long Range Planning among others, and he is the author of several books, including Marketing Strategy, and Entrepreneurial Marketing, an effectual approach. He has won several ‘teacher of the year’ awards and prizes for his articles. 

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Projecten

Smart Space

den Ouden, E., den Ouden, E., Romme, A. G. L. (., Talmar, M., Khabir, S., van Broeckhoven, B., Sens, F., Chakraborty, S. & Nijssen, E. J.

31/05/1830/07/21

Project: Onderzoek direct

Onderzoeksoutput

Balancing frontliners’ customer- and coworker-directed behaviors when serving business customers

van der Borgh, M., de Jong, A. & Nijssen, E., 1 aug 2019, In : Journal of Service Research. 22, 3, blz. 323-344 22 blz.

Onderzoeksoutput: Bijdrage aan tijdschriftTijdschriftartikelAcademicpeer review

  • Defining the leader and the follower in a two-sided market problem: an inactivity analysis in the food waste industry

    Mullick, S., Raassens, N. & Nijssen, E. J., 2019, Proceedings of the 41st Annual ISMS Marketing Science Conference 2019. INFORMS Institute for Operations Research and the Management Sciences, blz. 118 1 blz.

    Onderzoeksoutput: Hoofdstuk in Boek/Rapport/CongresprocedureConferentiebijdrageAcademicpeer review

  • Developing an internationalization strategy using diffusion modeling: the case of Greater Amberjack

    Nijssen, E., Reinders, M. J., Krystallis, A. & Tacken, G. M. L., 16 feb 2019, In : Fishes. 4, 1, 11 blz., 12.

    Onderzoeksoutput: Bijdrage aan tijdschriftTijdschriftartikelAcademicpeer review

    Open Access
    Bestand
  • 50 Downloads (Pure)

    Prijzen

    Best Paper Award, International Marketing Track

    Ed Nijssen (Ontvanger), 18 feb 2011

    Prijs: AndersWerk, activiteit of publicatie gerelateerde prijzen (lifetime, best paper, poster etc.)Wetenschappelijk

    Best Paper Award, Research Method track AMA Winter Marketing Educator's Conference 2010

    Ed Nijssen (Ontvanger), 19 feb 2010

    Prijs: AndersWerk, activiteit of publicatie gerelateerde prijzen (lifetime, best paper, poster etc.)Wetenschappelijk

    Highly Commended Award. (2016) Robert Johnston Award

    Ed Nijssen (Ontvanger) & J.J.L. Schepers (Ontvanger), 2017

    Prijs: AndersWerk, activiteit of publicatie gerelateerde prijzen (lifetime, best paper, poster etc.)Wetenschappelijk

    Activiteiten

    Value Based Selling as Fair Treatment Practice: Dealing with Privacy Concerns in Product-Service System Selling

    Ed J. Nijssen (Spreker)
    14 feb 202016 feb 2020

    Activiteit: Types gesprekken of presentatiesGenodigd sprekerWetenschappelijk

    Value Based Selling as Fair Treatment Practice: Dealing with Privacy Concerns in Product-Service System Selling

    Ed J. Nijssen (Spreker)
    13 feb 202014 feb 2020

    Activiteit: Types gesprekken of presentatiesAangemelde presentatieWetenschappelijk

    Servitization

    Néomie Raassens (Organisator), Ed J. Nijssen (Organisator), Alex A. Alblas (Organisator)
    29 okt 2019

    Activiteit: Types deelname aan of organisatie van een evenementWorkshop, seminar, cursus of expositieProfessioneel

    Servitization

    Néomie Raassens (Organisator), Ed J. Nijssen (Organisator), Alex A. Alblas (Organisator)
    28 jun 2019

    Activiteit: Types deelname aan of organisatie van een evenementWorkshop, seminar, cursus of expositieProfessioneel

    Servitization & Selling, Concept and Challenges

    Ed J. Nijssen (Spreker)
    12 jun 2019

    Activiteit: Types gesprekken of presentatiesGenodigd sprekerWetenschappelijk

    Cursussen

    Entrepreneurial marketing

    1/09/15 → …

    Cursus

    Marketing and innovation

    1/09/07 → …

    Cursus

    Organization, Strategy & Innovation

    1/09/1231/08/20

    Cursus

    Scriptie

    A comparative case study about the impact of customer co-creation implementations on the internal organization

    Auteur: Hajjouji, M., 30 nov 2010

    Begeleider: Schepers, J. (Afstudeerdocent 1) & Nijssen, E. (Afstudeerdocent 2)

    Scriptie/masterproef: Master

    Bestand

    Additive manufacturing : will it be a potential game changer for the aerospace manufacturing industry?: a qualitative study of technology adoption

    Auteur: van Dijk, Y., 29 feb 2016

    Begeleider: Walrave, B. (Afstudeerdocent 1) & Nijssen, E. (Afstudeerdocent 2)

    Scriptie/masterproef: Master

    Bestand

    Adoption of sustainable product service systems in the office furniture industry: identifying the drivers and inhibitors that influence business-to-business buying decision

    Auteur: Joosen, C., 29 jun 2018

    Begeleider: van der Borgh, W. (Afstudeerdocent 1), Nijssen, E. (Afstudeerdocent 2) & Raassens, N. (Afstudeerdocent 2)

    Scriptie/masterproef: Master

    Bestand

    AEGON: how internet portals affect the relationship between business customer and service provider in the insurance industry : internet-based self-service technology in a business-to-business setting

    Auteur: Tummers, W., 30 apr 2008

    Begeleider: de Jong, A. (Afstudeerdocent 1), Nijssen, E. (Afstudeerdocent 2) & Schepers, J. (Afstudeerdocent 2)

    Scriptie/masterproef: Master

    Bestand

    Alliance management at FIRM X: realizing growth through collaboration

    Auteur: de Morree, P., 31 mrt 2013

    Begeleider: Cloodt, M. (Afstudeerdocent 1) & Nijssen, E. (Afstudeerdocent 2)

    Scriptie/masterproef: Master

    Bestand