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Persoonlijk profiel

Quote

As Peter Drucker said: “The purpose of a business [or entrepreneur] is to create customers.”  So, if you want to find out whether your new technology or application holds potential get out there and look for customers! However, if even venturous customers are not interested, you probably should think again. And, please note that in contrast to what designers often think: users and customers are often not the same!

Research profile

Ed Nijssen is a Professor of Technology Marketing at the Innovation, Technology Entrepreneurship and Marketing (ITEM) group of the School of Industrial Engineering, Eindhoven University of Technology (TU/e). His areas of expertise include strategic sales and marketing and entrepreneurial marketing for radical and incremental innovations. 

His research interest focuses on marketing and innovation (e.g., adoption of new products, NPD tools, self-service technologies, social media, marketing/sales—R&D interface, branding), sales research (e.g., sales organization, selling new products, value/solution selling), service research (e.g., innovation in the front line, brand advocacy) and marketing strategy. Recently work focuses, in particular, on servitization (i.e. developing, manufacturing and selling of solutions). Servitization requires integrating hard and software but also a fundamental change in organizational culture to reap benefits from this approach.

Academic background

Ed Nijssen holds a PhD from Tilburg University (The Netherlands). He was a visiting professor at Michigan State University, New York University, and Bocconi University (Italy), and taught PhD courses on cross cultural research methods at the Swedish School of Economics and Business (Helsinki), Fudan (Shanghai) and Vaasa University (Vaasa, Finland). He also served two terms on the Executive Committee of the European Marketing Academy. Ed is on the review boards of Industrial Marketing Management and Journal of Product Innovation Management. He is also active in accreditation committees for NVAO/VLUHR, as consultant, and as a professional trainer in executive education. Together with Link Magazine he organized several round tables e.g., on the subject of servitization.   

Ed has published in the Journal of the Academy of Marketing Science, International Journal of Research in Marketing, Journal of International Marketing, Journal of Product Innovation Management, Journal of Business Research, and Long Range Planning among others, and he is the author of several books, including Marketing Strategy, and Entrepreneurial Marketing, an effectual approach. He has won several ‘teacher of the year’ awards and prizes for his articles. 

Vingerafdruk Duik in de onderzoeksthema's waar Ed J. Nijssen actief is. Deze onderwerplabels komen voort uit het werk van deze persoon. Samen vormen ze een unieke vingerafdruk.

Innovation Zaken en Economie
Salesperson Zaken en Economie
Managers Zaken en Economie
New products Zaken en Economie
Ambidexterity Zaken en Economie
Industry Zaken en Economie
Salespeople Zaken en Economie
Frontline employees Zaken en Economie

Netwerk Recente externe samenwerking op landenniveau. Duik in de details door op de stippen te klikken.

Projecten 2018 2021

Smart Space

den Ouden, P. H. (., den Ouden, P. H. (., Romme, A. G. L. (., Talmar, M., Vereggen - Tielemans, T., Vereggen - Tielemans, T., Khabir, S., van der Avoird, M., van Broeckhoven, B., Sens, F., Chakraborty, S. & Nijssen, E. J.

Stad Oostende

31/05/1830/07/21

Project: Onderzoek direct

Onderzoeksoutput 1992 2019

Balancing frontliners’ customer- and coworker-directed behaviors when serving business customers

van der Borgh, M., de Jong, A. & Nijssen, E., 1 aug 2019, In : Journal of Service Research. 22, 3, blz. 323-344 22 blz.

Onderzoeksoutput: Bijdrage aan tijdschriftTijdschriftartikelAcademicpeer review

co-worker
customer
Personnel
Industry
employee

Defining the leader and the follower in a two-sided market problem: an inactivity analysis in the food waste industry

Mullick, S., Raassens, N. & Nijssen, E. J., 2019, Proceedings of the 41st Annual ISMS Marketing Science Conference 2019. INFORMS Institute for Operations Research and the Management Sciences

Onderzoeksoutput: Hoofdstuk in Boek/Rapport/CongresprocedureConferentiebijdrageAcademicpeer review

Industry
Follower
Food
Two-sided markets
Retailers
Industry
Two-sided markets
Follower
Food
Retailers
46 Downloads (Pure)

Developing an internationalization strategy using diffusion modeling: the case of Greater Amberjack

Nijssen, E., Reinders, M. J., Krystallis, A. & Tacken, G. M. L., 16 feb 2019, In : Fishes. 4, 1, 11 blz., 12.

Onderzoeksoutput: Bijdrage aan tijdschriftTijdschriftartikelAcademicpeer review

Open Access
Bestand
Seriola dumerili
globalization
markets
market
sprinklers

Prijzen

Best Paper Award, International Marketing Track

Ed Nijssen (Ontvanger), 18 feb 2011

Prijs: AndersWerk, activiteit of publicatie gerelateerde prijzen (lifetime, best paper, poster etc.)Wetenschappelijk

Best Paper Award, Research Method track AMA Winter Marketing Educator's Conference 2010

Ed Nijssen (Ontvanger), 19 feb 2010

Prijs: AndersWerk, activiteit of publicatie gerelateerde prijzen (lifetime, best paper, poster etc.)Wetenschappelijk

Highly Commended Award. (2016) Robert Johnston Award

Ed Nijssen (Ontvanger) & J.J.L. Schepers (Ontvanger), 2017

Prijs: AndersWerk, activiteit of publicatie gerelateerde prijzen (lifetime, best paper, poster etc.)Wetenschappelijk

Activiteiten 1993 2019

Servitization

Néomie Raassens (Organisator), Ed J. Nijssen (Organisator), Alex A. Alblas (Organisator)
29 okt 2019

Activiteit: Types deelname aan of organisatie van een evenementWorkshop, seminar, cursus of expositieProfessioneel

Servitization

Néomie Raassens (Organisator), Ed J. Nijssen (Organisator), Alex A. Alblas (Organisator)
28 jun 2019

Activiteit: Types deelname aan of organisatie van een evenementWorkshop, seminar, cursus of expositieProfessioneel

Servitization & Selling, Concept and Challenges

Ed J. Nijssen (Spreker)
12 jun 2019

Activiteit: Types gesprekken of presentatiesGenodigd sprekerWetenschappelijk

PhD Benjamin Österle (Evenement)

Ed Nijssen (Voorzitter)
22 mrt 2019

Activiteit: Types lidmaatschapLidmaatschap van commissieWetenschappelijk

A Balancing Act: How Frontline Employees’ Combine Customer- and Coworker Directed Behaviors when Serving Business Customers?

Ed J. Nijssen (Spreker)
11 mrt 201914 mrt 2019

Activiteit: Types gesprekken of presentatiesGenodigd sprekerWetenschappelijk

Cursussen

Entrepreneurial marketing

1/09/15 → …

Cursus

Marketing and innovation

1/09/07 → …

Cursus

Organization, Strategy & Innovation

1/09/1231/08/20

Cursus

Scriptie

A comparative case study about the impact of customer co-creation implementations on the internal organization

Auteur: Hajjouji, M., 30 nov 2010

Begeleider: Schepers, J. (Afstudeerdocent 1) & Nijssen, E. (Afstudeerdocent 2)

Scriptie/masterproef: Master

Bestand

Additive manufacturing : will it be a potential game changer for the aerospace manufacturing industry?: a qualitative study of technology adoption

Auteur: van Dijk, Y., 29 feb 2016

Begeleider: Walrave, B. (Afstudeerdocent 1) & Nijssen, E. (Afstudeerdocent 2)

Scriptie/masterproef: Master

Bestand

Adoption of sustainable product service systems in the office furniture industry: identifying the drivers and inhibitors that influence business-to-business buying decision

Auteur: Joosen, C., 29 jun 2018

Begeleider: van der Borgh, W. (Afstudeerdocent 1), Nijssen, E. (Afstudeerdocent 2) & Raassens, N. (Afstudeerdocent 2)

Scriptie/masterproef: Master

Bestand

AEGON: how internet portals affect the relationship between business customer and service provider in the insurance industry : internet-based self-service technology in a business-to-business setting

Auteur: Tummers, W., 30 apr 2008

Begeleider: de Jong, A. (Afstudeerdocent 1), Nijssen, E. (Afstudeerdocent 2) & Schepers, J. (Afstudeerdocent 2)

Scriptie/masterproef: Master

Bestand

Alliance management at FIRM X: realizing growth through collaboration

Auteur: de Morree, P., 31 mrt 2013

Begeleider: Cloodt, M. (Afstudeerdocent 1) & Nijssen, E. (Afstudeerdocent 2)

Scriptie/masterproef: Master

Bestand