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Persoonlijk profiel

Research profile

Duygu Keskin is an Assistant Professor in Industrial Engineering & Innovation Sciences at Eindhoven University of Technology (TU/e). Her research lies at the intersection of design, entrepreneurship and sustainability. Specifically, she studies the dynamics of product innovation in sustainability-oriented new ventures. The disciplines of design and entrepreneurship play a prominent role in creating innovations that will transform society towards sustainable practices. While the power of design lies in its ability to imagine new possibilities and develop plans for their embodiment, the power of entrepreneurship lies in its ability to actually develop these possibilities in the form of products to be sold to customers.  

Duygu’s ultimate goal is to understand the use of different decision-making logics throughout the product and business development process and the influence of a select number of factors that are likely to explain the value creation strategy of sustainability-oriented new ventures over time. For this purpose, she uses a combination of traditional and emerging decision-making theories within the field of entrepreneurship, i.e. the causal and effectual logics of decision-making. 

Academic background

Duygu Keskin obtained her PhD from the Faculty of Industrial Engineering, at Delft University of Technology (TU Delft). She also holds and MSc in Industrial Design and a BA in Environmental Engineering from Middle East Technical University (Orta Doğu Teknik Üniversitesi), Ankara, Turkey.  

During her PhD, she studied the dynamics of product innovation in sustainability-oriented new ventures. In particular, she studied the use of different decision-making logics during the product and business development processes and the influence of a select number of factors that are likely to explain the value creation strategy of sustainability-oriented new ventures over time. From 2007 to 2014, she was a researcher, project manager and lecturer at TU Delft. Duygu’s interests extend to design and entrepreneurship education. Specifically, she aims to understand the role of serious gaming in teaching alternative decision-making theories, as well as design approaches, to design and entrepreneurship students. 

 

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Onderzoeksoutput

  • 96 Citaties
  • 4 Tijdschriftartikel
  • 1 Hoofdstuk
  • 1 Conferentiebijdrage

Mixing oil with water: how to effectively teach design science?

Keskin, D. & Romme, S., 2020, In : Brazilian Administration Review. 17, 1, 21 blz., Article 2, e190036.

Onderzoeksoutput: Bijdrage aan tijdschriftTijdschriftartikelAcademicpeer review

Open Access
Bestand
  • 1 Downloads (Pure)

    Product innovation processes in sustainability-oriented ventures: a study of effectuation and causation

    Keskin, D., Wever, R. & Brezet, H., 1 aug 2020, In : Journal of Cleaner Production. 263, 14 blz., 121210.

    Onderzoeksoutput: Bijdrage aan tijdschriftTijdschriftartikelAcademicpeer review

  • Gaming as an approach to convey the effectuation message

    Keskin, D. & Brezet, J. C., 2018, Innovation Management, Entrepreneurship and Sustainability (IMES 2018) . blz. 481-493

    Onderzoeksoutput: Hoofdstuk in Boek/Rapport/CongresprocedureConferentiebijdrageAcademicpeer review

  • Intermediaries and innovation support in the design for sustainability field : cases from the Netherlands, Turkey and the United Kingdom

    Küçüksayraç, E., Keskin, D. & Brezet, J. C., 15 aug 2015, In : Journal of Cleaner Production. 101, blz. 38-48 11 blz.

    Onderzoeksoutput: Bijdrage aan tijdschriftTijdschriftartikelAcademicpeer review

  • 24 Citaten (Scopus)
    1 Downloads (Pure)

    Developing new product and services in entrepreneurial context

    Keskin, D., Wever, R. & Brezet, H., 2014, Product-Service System Design for Sustainability. Vezzoli, C., Kohtala, C. & Srinivasan, A. (redactie). Austin: Greenleaf, blz. 238-249 12 blz.

    Onderzoeksoutput: Hoofdstuk in Boek/Rapport/CongresprocedureHoofdstukAcademic

    Open Access
    Bestand

    Prijzen

    Diversity Fund TU/e

    Arjan Markus (Ontvanger) & Duygu Keskin (Ontvanger), 2019

    Prijs: TU/eAndersWetenschappelijk

  • Knipsels

    Diversity Fund TU/e

    Arjan Markus & Duygu Keskin

    11/12/19

    1 item van Media-aandacht

    Pers / media: PR activiteiten

    Scriptie

    A framework for designing innovation ecosystems: a case study of the Dutch banking industry

    Auteur: Gültekin, S., 31 okt 2018

    Begeleider: Keskin, D. (Afstudeerdocent 1), Romme, A. (Afstudeerdocent 2) & Talmar, M. (Afstudeerdocent 2)

    Scriptie/masterproef: Master

    Bestand

    An assessment tool for product-service systems

    Auteur: Peeters, I., 30 aug 2019

    Begeleider: Huijben, B. (Afstudeerdocent 1), Keskin, D. (Afstudeerdocent 2) & Romme, S. (Afstudeerdocent 2)

    Scriptie/masterproef: Master

    Bestand

    A roadmap to scalability: a tool for new ventures to design scalable business models for sustainability

    Auteur: van der Horst, Y., 31 jul 2019

    Begeleider: Keskin, D. (Afstudeerdocent 1), Huijben, B. (Afstudeerdocent 2) & Cloodt, M. (Afstudeerdocent 2)

    Scriptie/masterproef: Master

    Bestand

    Complementing the lean start-up approach: introducing design thinking to an internal corporate venturing program

    Auteur: Florie, C., 31 aug 2018

    Begeleider: Keskin, D. (Afstudeerdocent 1) & Reymen, I. (Afstudeerdocent 2)

    Scriptie/masterproef: Master

    Bestand

    Creating stakeholder engagement in innovative urban development projects

    Auteur: Meulenbroek, N., 30 apr 2019

    Begeleider: den Ouden, E. (Afstudeerdocent 1), Talmar, M. (Afstudeerdocent 2), Keskin, D. (Afstudeerdocent 2) & Valkenburg, R. (Afstudeerdocent 2)

    Scriptie/masterproef: Master

    Bestand