Revenue management and pricing – “the art and science of selling the right product to the right customer at the right time for the right price” – addresses the fundamental objective of virtually every business: To maximize profitability. It combines probabilistic modeling, customer-choice modelling, optimization techniques and data analytics to determine how different companies should make capacity and price decisions for products and services. Revenue management and pricing originated in the airline industry, where flight tickets for the same flight may be sold at many different fares throughout the booking horizon depending on the remaining time until departure and the number of unsold seats. The use, however, of such strategies has transformed virtually all industries, and has become a rapidly evolving practice because of advances in digital technologies and e-commerce. This course is an introduction to both the theory and the practice of revenue management and pricing, and provides students with the required knowledge and skills to deal with this “art and science”. The course places particular emphasis on discussing quantitative data-driven models.